At Ivy we have developed a range of ethically sourced, beautifully cut, everyday t-shirts and vests that offer style, versatility and comfort. We want women to look good and feel confident in clothing that suits their bodies and lifestyles.
After 12 years as a clothing buyer, it was following the birth of my daughter, Maggie that Ivy was born.
As a new mum, my go-to outfit most days was a t-shirt and jeans. I needed t-shirts that were casual and comfortable and still wanted to look stylish and feel good. None of the 50 plus t-shirts I owned ticked these boxes and it wasn’t easy to find anything on the high street which fit the bill.
A range of great fitting, premium quality t-shirts should form the foundation of every woman's wardrobe, so drawing on my experience in the industry, I set about developing my own collection.
We believe in keeping a simple garment just that, simple. At Ivy we have sourced premium fabrics, focussed on the fit and created well-cut, classic, timeless shapes so that you can let your unique and individual style do the talking.
Our styles are easy to wear and accessible to anyone by effortlessly styling with the rest of their wardrobe.
We are firm believers in making considered fashion purchases and our t-shirts are wardrobe staples that are designed to last longer than one season.
With the support of my husband, Andy, we launched in 2017, 1 month before the arrival of our second baby, Sam and we are loving every minute.
We invite you to take a look around, get to know our pieces and have fun building your basics!
Love, Sally x