At Ivy I have developed a range of ethically sourced, beautifully cut, everyday t-shirts and vests that offer style, versatility and comfort. I want to help women look good and feel confident in clothing that suits their bodies and lifestyles.
After 12 years as a clothing buyer, it was following the birth of my daughter, Maggie that Ivy was born.
As a new mum, my go-to outfit was the super simple, classic combination of a t-shirt and jeans. I needed t-shirts that were casual and comfortable and still wanted to look stylish and feel good. None of the 50 plus t-shirts I owned ticked these boxes and it wasn’t easy to find anything on the high street which fit the bill.
A range of great fitting, premium quality t-shirts should form the foundation of every woman's wardrobe, so drawing on my experience in the industry, I set about developing my own collection.
I believe in keeping a simple garment just that, simple. At Ivy, I have sourced premium fabrics, focussed on the fit and created well-cut, classic, timeless shapes so that you can let your unique and individual style do the talking whilst having confidence in your basics..
I am a firm believer in making considered fashion purchases and Ivy t-shirts are wardrobe staples that are designed to last longer than one season.
With the support of my husband, Andy, we launched in 2017, 1 month before the arrival of our second baby, Sam and we are loving every minute.
I invite you to take a look around, get to know our pieces and have fun building your basics!