Our Story

At Ivy I have developed a range of ethically sourced, beautifully cut, everyday t-shirts that offer style, comfort and versatility. My aim is to help women look good and feel confident in clothing that suits their bodies and lifestyles.

After 12 years as a clothing buyer, it was following the birth of my daughter, Maggie that Ivy was born.  

In 2016 as a new mum, my go-to outfit was the simple, classic combination of a t-shirt and jeans. Everything in my life had changed over night - my body, my lifestyle and my time. I still wanted to look nice and feel good but with very little time to think about what to put on each day my outfits had to be simple. 

First and foremost, I needed t-shirts that were comfortable, that flattered my new shape and worked with my lifestyle as a new mum. None of the 50 plus t-shirts I owned ticked these boxes, and I was annoyed to realise that I’d spent so much money over the years on t-shirts that hadn’t lasted - twisted seams, shrank after one wash, too short through the body, sleeves cutting off my top arm, too clingy. I didn’t feel good in any of them. This lead to me buy more of the same, that also didn’t last. What a waste.

I couldn’t understand why such a simple product was so hard to get right and that was the moment that Ivy was born. Ethically and sustainably, I developed a range of premium quality, long-lasting t-shirts that fit women well.

T-shirts that make you feel comfortable and confident. T-shirts that form the foundation of your wardrobe and that don’t need replacing every season because they wash well and feel great every time you put them on. 

T-shirts that are kept simple, without detail for the sake of it and without logos or branding that might date. They are classic, timeless shapes that allow you to let your unique and individual style do the talking whilst having confidence in your basics.

With the support of my husband, Andy, we launched in 2017, 1 month before the arrival of our second baby, Sam.

If it wasn’t for my Ivy t-shirts, I’m not sure what I would actually wear each day. I know I’m biased, but I genuinely created this range of t's because I needed them. Before Ivy there was a big t-shirt shaped hole in my wardrobe that is now nicely filled with soft, comfortable goodness that I literally turn to and rely on every single day.

When we feel comfortable and confident in what we wear, we feel better in every way. Our t-shirts are for every woman, every day and I hope you love them as much as I do.

Sally x