How to care for your organic cotton clothes

We want your Ivy everyday essentials to become part of your long-lasting, sustainable wardrobe so hope this guide helps you to understand how best to care for them.

Wash gently

  • Wash gently at 30° using a non-biological, mild and gentle detergent, wash your tees inside out on a gentle (30° degree) cycle, with similar colours. 
  • Avoid using softeners as they can damage the fabric - our organic cotton is soft enough. 
  • If you have so many Bretons that you can fill a whole load, why not do a Breton wash to keep them all together?
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Line or rack dry

  • Take your clothes out of the washing machine as soon as possible once the cycle has finished and gently re-shape whilst damp.
  • Line or rack dry your staples or dry them in an airing cupboard - never tumble dry them because it can damage the fabrics fibres and age your garments, as well as using a huge amount of energy.
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Iron on reverse, warm setting

  • If you dry your garments as guided above, minimal ironing should be required.
  • However when you do iron them, use a warm temperature and iron on the reverse.
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Store folded in a cool, dry place

  • Store in a cool, dry place - ideally folded in a drawer.
  • If you do hang them, be sure to use only wooden or velvet hangers (just be aware that hanging can cause misshapen shoulders).
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