At IVY we have developed a range of beautifully cut, everyday t-shirts and vests that offer style, versatility and most importantly comfort.

After 12 years as a clothing buyer, it was following the arrival of my daughter, Maggie that IVY was born.  

All I wanted to wear post birth were casual, stylish, comfortable t-shirts, that made me look and feel good but none of the 50+ t-shirts I owned ticked these boxes.

A great fitting, premium quality t-shirt should be the foundation of everyone's wardrobe, so drawing on my experience in the industry, I set about developing my own range.

The fit and quality are key, and at IVY we have sourced premium fabrics and created well cut, simple and timeless shapes.  Our styles are easy to wear and accessible to anyone by effortlessly styling with the rest of their wardrobe.    

We are firm believers in making considered fashion purchases of investment pieces and our styles are wardrobe staples that are made to last. 

With the support of my husband, Andy, we launched just 1 month before the arrival of our second baby, Sam and are loving every minute.