Before my daughter, Maggie, was born I was a clothing buyer. I had lived and breathed big brand fashion for over 12 years and I got to know the industry pretty well. 

When I became a mum in 2016, I changed. My body, my lifestyle and my priorities were different and suddenly my job and my wardrobe weren’t a good fit for me any more.

Waking up each morning and reaching for my “new mum uniform” of t-shirt and jeans, I became increasingly dissatisfied with the quality of the t-shirts I had amassed over the years. Even with a new baby taking up most of my time, I still wanted to look nice and feel good, but none of my t-shirts were delivering.

I tried buying new tees, searching for garments that were comfortable, flattering and long-lasting, but found I was just wasting money on clothing that didn’t fit well, make me feel good and which needed to be replaced after just a few washes.

I couldn’t understand why such a simple product was so hard to get right.

That’s when I decided to use my experience in the industry to develop the Ivy range; to stop looking for my perfect t-shirts and to create them instead.

With the support of my husband, Andy, I launched Ivy with a range of 6 t-shirts in 2017, just a month before the arrival of our second baby, Sam.

The range has since evolved into certified organic cotton sweatshirts, skirts and t-shirt dresses, with each piece offering women the very best quality in simple, timeless shapes that ensure getting dressed each day can be as simple as possible.

Ivy clothing will work seamlessly with your existing wardrobe and your individual style, and will be there for you to rely on year round, season after season.

Ivy exists because I needed these clothes and I have been delighted to discover how many other women say that their quest for the perfect t-shirt and staples ended when they discovered Ivy.

When we feel comfortable and confident in what we wear, we feel better in every way. Ivy clothing is for every woman, every day and I hope you love our range as much as I do.

Love, Sally x