Back to basics

Posted by Sally McLaren on

Recently there's been a lot to celebrate here at Ivy; style sessions, planning our Summer launches and Autumn collections, and lots of new women joining our community.

So I thought I would bring it back to basics and explain what Ivy is all about.

For those that don't know, I am Sally and I founded Ivy because I needed t-shirts like these in my wardrobe. I needed premium quality (as a new mum, I was washing clothes more than ever), and a relaxed but flattering fit that could work for me and my style. When you find a great plain or classic Breton t-shirt that you truly love, there is nothing better than owning it in 5 or 6 different cuts, colours or styles - in 2016 I found no where else that was doing exactly what I needed, and I needed comfort more than ever. 

Back then, with my new baby, body and lifestyle, my go-to outfit was the simple, classic combination of a t-shirt and jeans. Whilst still wanting to look nice and feel good, combined with my love for premium quality, ethically sourced clothing and my 12 years experience as a buyer, Ivy was born.

Over the years, I have developed a responsibly sourced range of beautifully cut, everyday t-shirts that offer style, comfort and versatility with the ultimate aim of helping women look good and feel confident in clothing that suits their bodies and lifestyles.

Here at Ivy, we believe when we feel comfortable and confident in what we wear, we feel better in every way. 

So whatever you're looking for, a unique and special place to find your next t-shirt, or new ways to style your staples - we’ll be right here. Our t-shirts are for every woman, every day and I hope you love them as much as I do.

Sally x

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