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Ivy - Behind the brand

As we get closer to launching our second range, I wanted to share with you my background and how Ivy came to be.

Following a 3 year fashion buying degree at De Montfort University, I got my dream job working for Boden, starting at the bottom, and during the 6 years that I was there progressed to Buyer.

Following that, I worked for George Davies on his Kidswear brand, FG4, Tesco clothing brand F&F and the cool, technical and savvy Sweaty Betty.

It was whilst travelling the world developing ranges and managing big budgets for these brands, that I developed the desire to create my own brand.

After 12 years as a buyer, it was after the arrival of my daughter, Maggie that I suddenly knew what my brand would be.

All I wanted to wear post birth were comfortable, everyday t-shirts, that made me look and feel good at a time when my body had changed dramatically.

I still wanted to look stylish but didn’t have the time, or energy to make too much effort.

The fit was the key thing for me, and I wanted to create simple shapes, that were easy to wear, accessible to anyone to make them their own by styling with the rest of their wardrobe.

None of the 50+ basic t-shirts I owned ticked these boxes for me and I couldn’t understand why such a simple garment was so hard to get right.

Ivy was born.

Whilst being a full time mum to Maggie I went about establishing beautifully cut, classic, key shapes, sourced premium quality fabrics, and developed a range of essential, everyday t-shirts that offer style, versatility and most of all comfort and quality.

With the support of my husband Andy,  we launched just 1 month before the arrival of my second baby, Sam and have now been selling for 10 months and loving every second.

Making the range even more special, all of my close girl friends started having girl babies, so it seemed like the obvious choice to use their gorgeous names for my styles.

Watch this space for our new styles coming soon.