The Breton

The Classic Breton T-shirt Our website would not be complete if it didn't include a blog all about our beloved Breton. So here we explore the history and star quality of our favourite...

Latest posts

5 years of Ivy

5 years ago today, I launched Ivy - my 3rd baby and what an incredible 5 years we've had! We started with 6 and now have 44...

Read more

Reel Story

I recently shared an Instagram reel showing all of the issues with my t-shirts before Ivy t’s existed. Firstly, all of the t-shirts that I...

Read more

Back to basics

Recently there's been a lot to celebrate here at Ivy; style sessions, planning our Summer launches and Autumn collections, and lots of new women joining...

Read more

Ivy Style Session - Layla Red Breton

  Nothing embodies low-key chic quite like a Breton top. With an everlasting appeal, it's no wonder these famous stripes have graced some of the...

Read more

3 Ways Olivia Wayne Wears her Audrey

We recently celebrated our Audrey t-shirt's birthday - she was a style that was born in the throws of who knows which lockdown, when I felt...

Read more

Spring Black

I wanted to share my love for beautifully cut plain black t's which can look effortless, chic and timeless all year around. Even in Spring. Not only...

Read more